[Advanced] Should you trust your first impression? - Peter Mende-Siedlecki

* ventrolateral prefrontal cortex 복측부 전전두엽 피질

 

★ obnoxious 아주 불쾌한, 몹시 기분 나쁜

very unpleasant or rude

ex) Some of his colleagues say that he's loud and obnoxious.

 

★ infer 추론하다

to form an opinion or guess that something is true because of the information that you have

ex) What do you infer from her refusal?

 

★ outweigh ~보다 더 크다, 중요하다

to be greater or more important than something else

ex) The benefits of this treatment far outweigh any risks.

 

★ bias 편견, 성향

he action of supporting or opposing a particular person or thing in an unfair way, because of allowing personal opinions to influence your judgment

ex) There was clear evidence of a strong bias against her.

 

★ diagnostic 진단에 쓰이는[도움이 되는], 특징적인

relating to or used for discovering what is wrong with someone or something

ex) Doctors depend on accurate diagnostic tools.

 

★ competence 능숙함, 능숙도

the ability to do something well

ex) Her competence as a teacher is unquestionable

 

★ on one hand 한편으로는

used when you are comparing two different facts or two opposite ways of thinking about a situation

ex) On the one hand I'd like a job that pays more, but on the other hand I enjoy the work I'm doing at the moment.

 

★ flip 홱 뒤집(히)다, 휙 젖히다

to move something with a quick sudden movement so that it is in a different position

ex) She flipped the lid of the box open and looked inside.

 

★ cognition 인지, 인식

the use of conscious mental processes

ex) Social cognition skills are critical for learning.

 

★ rarity 희귀성

something that is valuable or interesting because it is rare

ex) Some of these plants are national rarities.

 

 

Quizzes

I have no doubt that the quality will _______ the quantity.

From the way he behaved I should _______ that he was drunk.

Lately, she has been showing some rude and _______ behavior.

He stood out in terms of _______ from all his fellows.

 

 

Questions

1. When learning about other people based on their behavior, is “bad stronger than good”? Why or why not?

2. What are some other factors that that might influence our impressions?

3. Have you met someone who you hated right away even though you didn’t know them?

 

Script

Imagine you're at a football game when this obnoxious guy sits next to you. He's loud, he spills his drink on you, and he makes fun of your team. Days later, you're walking in the park when suddenly it starts to pour rain. Who should show up at your side to offer you an umbrella? The same guy from the football game. Do you change your mind about him based on this second encounter, or do you go with your first impression and write him off? Research in social psychology suggests that we're quick to form lasting impressions of others based on their behaviors. We manage to do this with little effort, inferring stable character traits from a single behavior, like a harsh word or a clumsy step. Using our impressions as guides, we can accurately predict how people are going to behave in the future. Armed with the knowledge the guy from the football game was a jerk the first time you met him, you might expect more of the same down the road. If so, you might choose to avoid him the next time you see him. That said, we can change our impressions in light of new information. Behavioral researchers have identified consistent patterns that seem to guide this process of impression updating. On one hand, learning very negative, highly immoral information about someone typically has a stronger impact than learning very positive, highly moral information. So, unfortunately for our new friend from the football game, his bad behavior at the game might outweigh his good behavior at the park. Research suggests that this bias occurs because immoral behaviors are more diagnostic, or revealing, of a person's true character. Okay, so by this logic, bad is always stronger than good when it comes to updating. Well, not necessarily. Certain types of learning don't seem to lead to this sort of negativity bias. When learning about another person's abilities and competencies, for instance, this bias flips. It's actually the positive information that gets weighted more heavily. Let's go back to that football game. If a player scores a goal, it ultimately has a stronger impact on your impression of their skills than if they miss the net. The two sides of the updating story are ultimately quite consistent. Overall, behaviors that are perceived as being less frequent are also the ones that people tend to weigh more heavily when forming and updating impressions, highly immoral actions and highly competent actions. So, what's happening at the level of the brain when we're updating our impressions? Using fMRI, or functional Magnetic Resonance Imaging, researchers have identified an extended network of brain regions that respond to new information that's inconsistent with initial impressions. These include areas typically associated with social cognition, attention, and cognitive control. Moreover, when updating impressions based on people's behaviors, activity in the ventrolateral prefrontal cortex and the superior temporal sulcus correlates with perceptions of how frequently those behaviors occur in daily life. In other words, the brain seems to be tracking low-level, statistical properties of behavior in order to make complex decisions regarding other people's character. It needs to decide is this person's behavior typical or is it out of the ordinary? In the situation with the obnoxious-football-fan-turned-good-samaritan, your brain says, "Well, in my experience, pretty much anyone would lend someone their umbrella, but the way this guy acted at the football game, that was unusual." And so, you decide to go with your first impression. There's a good moral in this data: your brain, and by extension you, might care more about the very negative, immoral things another person has done compared to the very positive, moral things, but it's a direct result of the comparative rarity of those bad behaviors. We're more used to people being basically good, like taking time to help a stranger in need. In this context, bad might be stronger than good, but only because good is more plentiful. Think about the last time you judged someone based on their behavior, especially a time when you really feel like you changed your mind about someone. Was the behavior that caused you to update your impression something you'd expect anyone to do, or was it something totally out of the ordinary? 

 

Answers

outweigh / infer /obnoxious / competence