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In South Korea, department stores are starting Christmas decorations early to boost holiday sales. Due to high prices, many shoppers are spending less, so stores like Shinsegae, Hyundai, and Lotte will set up decorations starting November 1.  
Hyundai Department Store’s “The Hyundai Seoul” is creating a moving theater display with a character called Harry the Bear. Early reservations were very popular, filling up within minutes. Other Hyundai locations will have similar displays. Shinsegae will show holiday videos on large screens outside its main store, along with gift pop-up stores. Lotte will decorate with lights and a carousel.  
Stores say these early decorations help create a joyful atmosphere and encourage spending. Since last year’s Itaewon tragedy, fewer stores are doing Halloween marketing, shifting focus to Christmas instead. A Hyundai representative shared that customers’ excitement for holiday decorations has grown, making this season an important event for stores.