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Over the past decade, you may have noticed that many companies’ logos have become simpler and more minimalistic. Nowadays, many logos are often no more than just coloured text, a single letter or an image made up of a couple of shapes. So why have these types of logos become so common now?  
One of the biggest reasons is that simple logos are easier to remember. Before this trend started, some of the most iconic logos, such as Apple’s and Nike’s, were incredibly simple. Another reason is smartphones. People are able to recognize simple logos more quickly on a small smartphone screen when they are looking at their apps or a webpage. Some people also believe that companies are designing their logos this way because it is trendy now. 

Despite how common these types of logos have become, many people often react negatively when a company simplifies their logo. Companies such as Discord and Pringles received negative feedback from the public when they changed their logos. Many people feel like a simple-looking logo makes a brand less unique, especially considering how common these types of logos are now.