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Julia Kim, the CEO of Sanu, is dedicated to introducing and normalizing Korean-style postpartum care in America. In the U.S., mothers are often discharged from hospitals shortly after giving birth, leaving them to navigate recovery and childcare on their own. To address this gap, Kim established Sanu Postpartum Retreat in Virginia, inspired by Korea's "sanhujori," a 21-day postpartum care tradition. Opened in March last year, Sanu provides comprehensive support, including 24/7 nursery care, Korean-style meals, postpartum massages, and mental health services.  
As a second-generation Korean American and former chief aide to a senator, Kim was driven by her personal struggles with postpartum anxiety and depression. Her experiences highlighted the need for better support systems for mothers in the U.S., leading her to adapt Korea’s thoughtful and professional postpartum care model. Despite a price tag of up to $880 per night, Sanu’s services have been in high demand, with bookings already full until July this year. Kim stresses that investing in postpartum care enhances maternal well-being and strengthens family bonds.  
With plans for nationwide expansion, Sanu aims to make postpartum care more accessible, helping mothers recover and fostering healthier, happier families.