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스터디 실행IKEA 효과: 이케아의 독특한 비즈니스 모델
The ‘IKEA Effect:’ Behind the Company’s Unique Business Model
스터디 실행
Preview
IKEA’s success comes from its unique business model—its maze-like store layout encourages long visits and more purchases, while its flat-pack, DIY furniture model keeps prices low. This model taps into the “IKEA effect,” where customers value items more because they assembled them. IKEA also sets product prices first and designs backward to meet affordability goals. Its “democratic design” philosophy balances cost, function, form, and sustainability. Despite the effort required, customers continue to love IKEA for its accessible, well-designed products.
를 눌러보세요!not straight; having many turns or curves
The road to the mountain cabin is long and winding.on purpose; planned that way
The room feels small, but it’s by design to make it cozy.packed in a flat box, with parts to be put together later
The table came flat packed, so we had to build it.something that becomes very successful very quickly
Her first book was a runaway success.already put together before being sold
I prefer buying preassembled furniture.a specific price for a product
They sell shoes at every price point.always thinking about something a lot
She’s obsessed with keeping her house clean.a big building where goods are stored
The products are kept in a warehouse until they’re shipped.for a large number of people
This phone is made for the mass market, not only tech experts.taken apart or separated into pieces
The furniture was deconstructed to fit in the box.giving up one thing to get something else
Working weekends is a trade-off for getting weekdays free.the ability to continue without harming nature
The company is working on sustainability and reducing waste.a written statement of beliefs or goals
The artist wrote a manifesto about creative freedom.를 눌러보세요!to enter or go inside a place
He stepped into the restaurant and looked around.to make someone start working or doing something
The coach put the players to work immediately.to use energy or care to do something well
They put effort into making the party fun.to think of or create something
We need to come up with a plan fast.to continue or support progress
The team pushed forward with the new project.to build by joining parts
We put together the bookshelf.를 눌러보세요!1. Have you ever been to an Ikea store? What was your experience like?
IKEA 매장에 가본 적이 있나요? 경험은 어땠나요?
2. Do you think the “maze-like” layout helps you buy more, or does it annoy you?
'미로 같은' 레이아웃이 더 많은 구매에 도움이 된다고 생각하시나요, 아니면 귀찮게 느껴지나요?
3. Why do you think Ikea makes customers build their own furniture?
이케아에서 고객이 직접 가구를 제작하는 이유는 무엇이라고 생각하시나요?
4. What do you think of the “Ikea effect” — do you feel more attached to things you make yourself?
'이케아 효과'에 대해 어떻게 생각하시나요? 직접 만든 물건에 더 애착을 느끼시나요?
5. Would you rather buy preassembled furniture or assemble it at home? Why?
사전 조립된 가구를 구매하시겠습니까, 아니면 집에서 직접 조립하시겠습니까? 그 이유는 무엇인가요?
6. Do you care more about price, design, or comfort when buying furniture?
가구를 구매할 때 가격, 디자인, 편안함 중 어떤 것을 더 중요하게 생각하시나요?
7. Do you enjoy decorating your home? Why or why not?
집 꾸미기를 즐기시나요? 왜 또는 왜 안 하나요?
8. Do you think furniture can change your mood or lifestyle? How?
가구가 기분이나 라이프스타일을 바꿀 수 있다고 생각하시나요? 어떻게요?
스터디not straight; having many turns or curves
The road to the mountain cabin is long and winding.교정 결과
on purpose; planned that way
The room feels small, but it’s by design to make it cozy.교정 결과
packed in a flat box, with parts to be put together later
The table came flat packed, so we had to build it.교정 결과
something that becomes very successful very quickly
Her first book was a runaway success.교정 결과
already put together before being sold
I prefer buying preassembled furniture.교정 결과
a specific price for a product
They sell shoes at every price point.교정 결과
always thinking about something a lot
She’s obsessed with keeping her house clean.교정 결과
a big building where goods are stored
The products are kept in a warehouse until they’re shipped.교정 결과
for a large number of people
This phone is made for the mass market, not only tech experts.교정 결과
taken apart or separated into pieces
The furniture was deconstructed to fit in the box.교정 결과
giving up one thing to get something else
Working weekends is a trade-off for getting weekdays free.교정 결과
the ability to continue without harming nature
The company is working on sustainability and reducing waste.교정 결과
a written statement of beliefs or goals
The artist wrote a manifesto about creative freedom.교정 결과
to enter or go inside a place
He stepped into the restaurant and looked around.교정 결과
to make someone start working or doing something
The coach put the players to work immediately.교정 결과
to use energy or care to do something well
They put effort into making the party fun.교정 결과
to think of or create something
We need to come up with a plan fast.교정 결과
to continue or support progress
The team pushed forward with the new project.교정 결과
to build by joining parts
We put together the bookshelf.교정 결과
Have you ever been to an Ikea store? What was your experience like?
IKEA 매장에 가본 적이 있나요? 경험은 어땠나요?
교정 결과
Do you think the “maze-like” layout helps you buy more, or does it annoy you?
'미로 같은' 레이아웃이 더 많은 구매에 도움이 된다고 생각하시나요, 아니면 귀찮게 느껴지나요?
교정 결과
Why do you think Ikea makes customers build their own furniture?
이케아에서 고객이 직접 가구를 제작하는 이유는 무엇이라고 생각하시나요?
교정 결과
What do you think of the “Ikea effect” — do you feel more attached to things you make yourself?
'이케아 효과'에 대해 어떻게 생각하시나요? 직접 만든 물건에 더 애착을 느끼시나요?
교정 결과
Would you rather buy preassembled furniture or assemble it at home? Why?
사전 조립된 가구를 구매하시겠습니까, 아니면 집에서 직접 조립하시겠습니까? 그 이유는 무엇인가요?
교정 결과
Do you care more about price, design, or comfort when buying furniture?
가구를 구매할 때 가격, 디자인, 편안함 중 어떤 것을 더 중요하게 생각하시나요?
교정 결과
Do you enjoy decorating your home? Why or why not?
집 꾸미기를 즐기시나요? 왜 또는 왜 안 하나요?
교정 결과
Do you think furniture can change your mood or lifestyle? How?
가구가 기분이나 라이프스타일을 바꿀 수 있다고 생각하시나요? 어떻게요?
교정 결과
꼭 영어로 작성하지 않아도 되어요!
아래 세 가지 방식 모두 가능해요.
· I feel lucky because I had a really nice dream!
· I feel 행운 because I had 정말 좋은 꿈!
· 정말 좋은 꿈을 꿔서 오늘은 운이 좋을 것 같아!